Strategic Brand Development and Comprehensive Visual Identity.
I led the conceptualization and comprehensive design of The Morning Club brand, grounding the process in branding strategy and visual coherence. My central deliverable was the creation of a complete Brand Manual, which standardized the entire visual system, including the logo, iconography, and color guides. The final assets, executed using Adobe Illustrator, ensured a unified visual identity across all physical merchandise and digital content, ultimately optimizing the marketing team's operational efficiency in the long term.
