Content Strategy and 20% Revenue Growth (ROI)
As a Junior Marketing and Brand Development Specialist, I led the digital content strategy for The Village Café, producing over 200 pieces of content and storytelling plans that drove a 30% increase in Instagram engagement and organic growth from zero to 2,400 followers. The key strategic impact was the collaboration on launching the loyalty program and integrating delivery platforms, which directly resulted in a 20% revenue increase for the 'Grab & Go' service.
